Author Archive

Sales Management Training E-Book

Posted by 2 May, 2017

Most business leaders don’t know how to structure their sales organizations or even themselves for maximum productivity. They don’t know how to change, adapt and re-organize for new stages of growth. That’s why they spend thousands of dollars looking for the magic sales training e-book secrets to get their sales team to perform like champion […]

Most business leaders don’t know how to structure their sales organizations or even themselves for maximum productivity. They don’t know how to change, adapt and re-organize for new stages of growth. That’s why they spend thousands of dollars looking for the magic sales training e-book secrets to get their sales team to perform like champion racehorses.

I learned the secrets to building heavy-hitter sales organizations while working for billionaire businessman, Charlie Munger. I doubled the sales of the first company given to me in just 15 months. And, I doubled the company’s sales three years in a row. The lessons I learned here, I now teach to Fortune 500 corporations and other prestigious companies worldwide.

The techniques I used are remarkably simple. Here’s how I doubled the company’s sales 3 years in a row:

I put into place the policies and procedures that made every single sales representative perform like a top producer. I systematized the complete sales process. These should be normal business procedures. But 99.9% of all companies don’t do it.

Turning your sales reps into top producers

In most sales organizations, the sales are ad-hoc. Everyone’s running around doing what they think is best. And, management sets very little or no minimum standards of performance.

For example, do you have a standard for the types of accounts your salespeople should go after? I bet the answer is no!

Have you worked on this aspect of proper targeting? What are your sales representatives going to present? What are the top five strategic objectives you want to achieve from every interaction with every buyer? Have you seriously sat down and talked about that and planned that out? Did you practice it, role-play it and polish it to a fine luster?

If you want to get more appointments and double your sales, you need to keep setting higher and higher standards. You need to raise the bar on what I now call “the minimum acceptable level of performance.”

Here’s how you can raise your sales organization’s minimum acceptance level of performance:

To double my client’s sales in less than 15 months, I first motivated the sales reps to go out and complete various assignments. They came back the following week and reported what happened, where they succeeded, where they failed, and where they struggled. Then, I went to work and tuned-up each subtle nuance of getting around the gatekeeper.

I meticulously worked on the exact telephone pitch to use. I discovered the five to seven elements of what would make prospects want to meet with the sales reps. I taught them three to five ways to not let prospects hang up on them. You wouldn’t believe how much I had to work on “the close” of a telephone pitch.

Then I role-played the heck out of the reps. My goal was to improve every little word in every sentence.

Within about ten weeks, meetings started to pop left and right. The client that was getting a few lousy appointments per week were now getting 30 appointments per week with the exact same sales team.

And here’s the kicker: ALL of the meetings were with “dream” prospects. Instead of working with whatever company they thought of at the time, sales reps were only allowed to work on the “dream” prospects.

Sales reps started to get huge meetings with huge prospects. Every deal was a monster. Previously the client only had a few monster prospects in play. Now they’re in play with 20 to 30 monster prospects every single week.

But it didn’t stop there.

If you want to double your sales, you have to systematize the complete sales process.

The more you can systematize the sales process, the more you can rely on excellent selling going on in your organization.

That’s why I started working on the client sales meeting itself. I analyzed the first thing the sales reps did when they walked in. I helped them figure out the exact questions the sales reps are going to ask and why they’re going to ask each one of them.

Then I analyzed the presentation. If you know my material, you know how devoted I am to a great presentation. I worked with the sales team to “set the buying criteria” in that meeting. You want to set it righteous. You want to make yourself the absolute most logical choice. And you simultaneously want to dis-empower all of your competitors completely.

I helped the sales team create the strategic objectives they’re looking to accomplish with every possible customer interaction. Then we figured out, how they would be met? And what the next move would be? We look at sales training information from Empowered’s sales training e-book.

We even narrowed down what the ideal sale was and then what are the five layers of alternatives below if there was no way they’d be able to close the ideal sale.

The sales team got so good at closing prospects for a meeting that many would cool off and cancel once they were out from under the white-hot heat I had perfected in the sales pitch. So I systematized the process even further and put into place three separate steps to make sure no one cancels anymore. They company went from a 25 percent cancellation rate to only one in 30 canceling.

I was able to double sales because I was sure of what a top producer would do because I was one.

I knew what systems and procedures to develop because my instincts in this area are all natural. It’s all part of my innate psychological profile.

Top producers respond perfectly to rejection by becoming more effective. They become more aggressive when someone is brushing them off. Top producers are more persuasive if someone isn’t buying.

These steps can be honed into every aspect of your sales process. You too can turn regular salespeople into top producers. You just have to drill down like a scientist into each and every aspect of the sales process.

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Secret Selling Techniques You Must Implement

Posted by 15 May, 2011

1. Explore New Advertising Methods The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don’t wait until your profits are plunging to […]

1. Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don’t wait until your profits are plunging to start hunting for new marketing strategies.

Wouldn’t it be great if you could foolproof your selling techniques? Yeah, no more customers walking out with empty hands… no more profits disappearing into thin air! Here are 4 secrets that will help you put money in your pocket, and lengthen your current customer list.

1. Make It Easy
There’s an old adage that says variety is the spice of life, but hey, too many choices can lead to indecision and procrastination. We all know what happens when customers procrastinate… yeah, you lose a sale.

When a customer walks into your business ready to purchase, and suddenly sees several options he didn’t know were there, he’ll stop then decide… which one? If he’s uncertain… well, you lose a sale that was already in your pocket.

Make it easy for your customers to decide… yes, I’ll buy it… no I won’t buy it. Yes and no decisions are a lot easier to make, and are more likely to put cash in the drawer.

2. Offer Several Ways To Buy
Too many choices can overwhelm customers and cost you sales, but options of how to buy open up avenues for customers to purchase the product they’ve decided they need. They say there are different strokes for different folks… your customers don’t all use the same methods to buy. It just makes sense that if the method they prefer is available, they’ll be more likely to take advantage of it.

Convenience it the key to attracting buyers in today’s fast paced society. What will be the fastest and easiest for them… credit card, phone, fax, Internet, or cold hard cash?

3. Keep it Simple
You remember the frustration of spending 10 minutes pushing buttons on the phone just to get through a pain-in-the-neck automated ordering service. Heck, you just wanted to buy one item! Maybe it was the time you had to click your finger raw, just to jump through the hoops of an online shopping cart. Yeah, the temptation to just forget it is right there!

Don’t frustrate your customers with intricate ordering processes. Most likely, they just want to place the order in a few minutes and be done. Let them get frustrated, and they’ll go elsewhere, or just abandon the idea altogether.

4. Follow Up
One of my favorite catalog companies always closes out the sale with a special buy that is available only at the time of purchase. I’m not an impulsive shopper by any stretch of the imagination, but it stops me in my tracks every time. I know it’s a one-time shot, and I really consider whether I want or need it before I hang up the phone.

How many items would your customers buy if you were to follow up every sale with a special offer? Internet marketers have a world of options at their fingertips. The products you offer don’t even have to be yours… and you can still make a profit!

Affiliate marketing is sweeping the Web. Think about it… would your customers benefit from an ebook that deals with the product they are purchasing? You can offer it to them, and let the owner handle ordering process while you collect the commission. It’s as easy as 1, 2, and 3 and profitable too!

“Boosting your sales numbers and profit dollars isn’t as tough as it sounds,” Kevin at Empowered Sales Training. “Implement these 4 simple selling techniques, and watch your sales steadily climb… and just think… they didn’t cost you a penny!”

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